The sub-mark is a simplified version of our logo designed for smaller usages and tight spaces. Use this when primary logo would be too compressed or busy.
Our typographic style defines our brand voice visually. The selected fonts ensure readability, consistency and convey the right tone across print and digital. Please use only the approved typefaces for all communications.
Our color palette is core to the Lite Strategy visual identity. It consist of primary, secondary and accent colors, consistently used across web, print, merchandise and presentations. Use them as specified to maintain brand coherence.